California Business Minute™

Hi, I am Tim Johnson and welcome to the California Business Minute.

In nearly 11 million American homes, there’s one obvious place to look for the
man of the house when the trash needs to be taken out—check the Man Cave.
The 2008 National Man Cave Survey, released by Bill Me Later, surveyed approximately
1,000 consumers to find out the lifestyle and habitats of Man Cave dwellers.

A Man Cave typically describes a room that includes male-centric décor and is used for
entertaining. Popular Man Cave contents include large screen televisions, surround sound,
gaming consoles, sports memorabilia, mini refrigerators and other items that have been
banned from main living areas of the home by wives and girlfriends.

Other survey highlights include:
-Man Cave a preferred room in the house - Nearly half of all Man Cave dwellers spend more
 than 11 hours a week in their Man Cave with 24 percent of respondents (equaling 2.4 million
 Americans) spending more than 20 hours a week in their Man Cave.
-Top Man Cave activities -While watching sports is the most popular Man Cave activity, 15
 percent of Man Cave dwellers also use it to hide from their spouses and responsibilities.
-A good Man Cave is a serious investment - More than 10 percent of respondents with Man
 Caves have spent more than $10,000 furnishing their Man Caves with everything from flat
 screen plasma TVs to pool tables.

I am Tim Johnson and this has been the California Business Minute.