California Business Minute™

Hi, I am Tim Johnson and welcome to the California Business Minute.

No, it is not a follow up book by the authors of ‘Freakonomics’ but instead a play
on words by an author that is compelled to inform society that Generation X
has turned 40.  This generation has been referred to as lazy – slackers, born in
the mid 60’s through 70’s weaned on MTV and sugar glazed cereals has come
of age.

The author of ‘Slackonomics’, Lisa Chamberlain imparts not only an ode to the
generation that has been the blunt of sarcasm but also challenges this generation
to embark on returning democracy into the center of one’s life.

Chamberlain expresses the term ‘diminished expectation’.  She identifies that this
generation was the first generation to graduate college with huge credit card debt
and loans.  But she describes that this has kept this generation honest.  Economic
instability (excluding current conditions) has eradicating ideas of extreme wealth.
In addition this generation has learned to live with less, to find happiness balancing
life, and retained a sense of humor.

Generation-X is estimated to include 46 million Americans, or 17% of the U.S. population,
spending $125 billion annually. California has nearly 11 million Gen- Xers comprising nearly
25 percent of this segment of the population.

I am Tim Johnson and this has been the California Business Minute.