California Business Minute™

Hi, I am Tim Johnson and welcome to the California Business Minute.

Governor Jerry Brown has proclaimed September 2011 as California Wine Month, the
seventh consecutive year the state has recognized the contributions of the state's
growers and vintners by proclamation.

"As an industry, California wine brings innumerable benefits to the state. Our scenic
and historic wine-growing regions, a renowned cuisine based on food and wine pairings,
and the opportunity to taste and purchase our world-famous wines bring an estimated
20.7 million tourists to our state each year," said Governor Brown in the proclamation.
"Our state's wineries create jobs for 330,000 Californians and revenue from retail
sales of $18.4 billion, including $1.14 billion in exports sales to 122 countries."

TEN REASONS TO LOVE CALIFORNIA WINE
1. A living national treasure, with history and entrepreneurial spirit
2. A leader in sustainable winegrowing and winemaking policies
3. Comprised of largely family businesses
4. Offers immense choice for wine drinkers, because of diverse growing regions 
    and soils, climates, winemaking styles and people.
5. Inspired a culinary revolutionary
6. Provides careers for thousands
7. Creates beautiful travel destinations throughout the state
8. Offers unprecedented opportunities for women
9. Keeps land in agriculture
10. Has driven a new “wine culture”

I am Tim Johnson and this has been the California Business Minute.